weight loss
The expansion includes prescribing capabilities and entry into the direct-to-consumer market.
The partnership aims to make it easier for women to get a more holistic approach to weight management and access to low-cost nutrition support.
Zumba's fitness instructors will be trained in Noom's psychology and human coaching methodologies and be behavioral change coaches on Noom.
The startup said it plans to use funds to expand its reach in the U.S. and globally, add nutrition-recommendation capabilities and support research partnerships.
This comes roughly two years after Ro inked a deal with Plenity creator Gelesis.
After the one-year intervention, each of the gamification groups increased their physical activity more than the control arm.
The program builds upon the WW method and gives members access to on-demand and live coaching, an online community of peers, and a variety of virtual events.
A new study conducted by the digital chronic disease management company highlighted engagement behaviors associated with stronger outcomes over 12 months.
A recent study published in the Journal of Behavioral Medicine found that when digital tools were paired with a technique called computerized inhibitory control trainings, participants on average lost a greater percent of their bodyweight than their peers.
Users can now record meals in the tracking app by speaking to Google Assistant.