Consumerization
The health systems say the virtual and in-home care company, called Ovatient, will provide more convenient offerings and a connection to higher-level care when needed.
The traditional healthcare industry could face pressure from changing trends, including the emergence of Amazon, Walmart, CVS and Walgreens as larger players.
During a discussion hosted by Frost & Sullivan, panelists examined how healthcare organizations should use digital tools to ensure care is easy to access.
Hari Prasad, Yosi Health cofounder and CEO, believes in treating patients as savvy consumers who look for quality, convenience, choice and price transparency.
Pivot Point Consulting SVP of Strategy Laura Kreofsky discusses the shift toward healthcare consumerism and how retailers moving into the healthcare space could improve health equity for underserved populations.
The Rhythm Evaluation for AntiCoagulaTion (REACT-AF) trial will study a "pill-in-pocket" method of stroke prevention for patients with atrial fibrillation. Some participants will monitor for AFib using an Apple Watch and take blood thinners as needed, instead of using the drug continuously.
"We think healthcare is high on the list of experiences that need reinvention," Neil Lindsay, SVP of Amazon Health Services, said in a statement.
HIMSS22
Organizations can help with patient engagement, according to Kyruus's Scott Andrews and HealthSparq's Harlan Edlin.
The company said the Series B brings its total raise to $45 million.
The startup also announced a new product called Clear Contracts that aims to improve the direct contracting process.