consumer data

CEO of Lirio, Marten den Haring, explains how the company uses its proprietary Large Behavior Model to understand a person’s health behaviors, motivations and decision-making patterns to drive personalized patient engagement in healthcare.

A JAMA study found consumers are more willing to share step count data than other types of information. 

While mHealth apps collect and share user data less often than other types of apps, researchers say these apps have serious privacy problems.